• Carefully prepared presentation to show how to perform a skill or procedure
• The procedure (e.g. L.P.) is carried out step by step before the audience
• The demonstrator ascertains that the audience understands the steps of performing the procedure
• The audience is involved in the discussion
• Advantages:
– Dramatizes and arouses interest
– Persuades the onlookers to adopt the recommended steps
– Upholds the principles of ‘seeing is believing’ and ‘learning by doing’
– Can bring desirable behavior change (adopting the practice being taught)
– High motivational value
• Commonly utilized in field of:
– Environmental sanitation: e.g. construction of a sanitary latrine, installation of a hand pump
– MCH: e.g. preparation of ORS
– Control of certain diseases e.g. scabies
Reference:
Park’s Textbook of Preventive and Social Medicine, 23rd ed
Channels of communication: http://www.ihatepsm.com/blog/channels-communication
Barriers of communication: http://www.ihatepsm.com/blog/barriers-communication
Types of communication: http://www.ihatepsm.com/blog/types-communication
Methods of communication: http://www.ihatepsm.com/blog/methods-communication
Methods of communication - Individual level approach: http://www.ihatepsm.com/blog/individual-level-approach-methods-communica...
Methods of communication- lecture (chalk and talk): http://www.ihatepsm.com/blog/methods-communication-chalk-and-talk-lectur...
Methods of communication- demonstration: http://www.ihatepsm.com/blog/demonstrations
Group Discussion: http://www.ihatepsm.com/blog/group-discussion
Panel Discussion: http://www.ihatepsm.com/blog/panel-discussion
Delphi method: http://www.ihatepsm.com/blog/delphi-method
Work shop: http://www.ihatepsm.com/blog/workshop
Role-play: http://www.ihatepsm.com/blog/role-playing-socio-%E2%80%93-drama
Conference: http://www.ihatepsm.com/blog/conferences-and-seminars
Methods of Communication - Mass Approach: http://www.ihatepsm.com/blog/methods-communication-mass-approach
Flannel graph: http://www.ihatepsm.com/blog/flannel-graph
Flip chart: http://www.ihatepsm.com/blog/flip-%E2%80%93-charts