I Hate PSM

Types of Communication

Communication for Health Education

One – way communication (Didactic method)

  • Flow of communication is ‘one – way’
  • Examples: lecture, television, radio
  • Drawbacks:
    • Knowledge is imposed (passive learning)
    • Learning is authoritative
    • Little participation of audience
    • No feedback
    • Does not influence human behavior

Two – way communication (Socratic method)

  • Both the communicator and audience take part
  • Audience may raise questions and add their information, ideas and opinions
  • Examples: focus group discussion (FGD), panel discussion, symposium
    • Active process of learning
    • Democratic process of learning
    • More likely to influence human behavior than one-way communication

‘Verbal communication’ versus ‘Non – verbal communication’
Verbal communication

  • Traditional way of communication
  • By word of mouth
  • It is:
    • Persuasive; Non – direct or written communication may not be as persuasive as the spoken word

Non – verbal communication:

  • Bodily movements
  • Gestures
  • Facial expressions
  • Silence is also a type of non – verbal communication

Formal and informal communication

  • Formal:

    • Follows line of authority

  • Informal (Grape – vine) communication

    • Exists in all organizations
    • It is sometimes more active

Visual communication

  • Charts
  • Graphs
  • Pictograms
  • Posters
  • Maps etc.

Telecommunication and internet

  • Telecommunication: process of communicating over distance using electromagnetic instruments designed for the purpose.
  • Examples:
    • Radio, TV, internet are mass communication media
    • Telephone, telegraph, e-mail etc. are point – to – point telecommunication systems

Reference:
Park’s Textbook of Preventive and Social Medicine, 23rd ed

Channels of communication: Channels of Communication
Barriers of communication: Barriers of Communication
Types of communication: Types of Communication
Methods of communication: Methods of communication
Methods of communication -Individual level approach: Individual Level Approach (methods of communication)
Methods of communication- lecture (chalk and talk): Methods of communication: Chalk and Talk (Lecture)
Methods of communication- demonstration: Demonstrations
Group Discussion: Group Discussion
Panel Discussion: Panel Discussion
Delphi method: Delphi Method
Work shop: Workshop
Role-play: Role Playing (Socio – Drama)
Conference: Conferences and Seminars
Methods of Communication - Mass Approach: Methods of Communication - Mass Approach

Flannel graph: Flannel graph
Flip chart: Flip – charts