Group Discussion
Communication for Health Education
Here, the group is an aggregation of people in a face – to – face situation
For optimum impact:
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Group size should not be <6 or > 12 including
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One group leader who:
- initiates the subject discussion
- Helps proper progress of the discussion
- Prevents side – conversation
- Everyone to participate
- Sums up the discussion
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One recorder, a person to record whatever is discussed
- The recorder prepares a report on the issues discussed and agreements reached
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Participants sit in a circle, each is fully visible to others
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The members should observe the following rules:
- Express ideas clearly and concisely
- Listen to what others say
- Do not interrupt when others are speaking
- Make only relevant remarks
- Accept criticism gracefully and
- Help to reach conclusions
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GD is successful if the members know each other beforehand
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After a well conducted GD:
- The group may arrive at decisions which no individual member would have able to make alone
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Advantages:
- Very effective method of health communication
- Very effective in reaching decisions
- The decisions tend to adopted more readily as the group acceptance has a binding effect
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Limitations:
- The shy may not participate in the discussion
- Some may dominate the discussion
- Some members may deviate from the subject and render the GD irrelevant
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The leader should guide so as to minimize these limitations

Reference:
Park’s Textbook of Preventive and Social Medicine, 23rd ed
Channels of communication: Channels of Communication
Barriers of communication: Barriers of Communication
Types of communication: Types of Communication
Methods of communication: Methods of communication
Methods of communication -Individual level approach: Individual Level Approach (methods of communication)
Methods of communication- lecture (chalk and talk): Methods of communication: Chalk and Talk (Lecture)
Methods of communication- demonstration: Demonstrations
Group Discussion: Group Discussion
Panel Discussion: Panel Discussion
Delphi method: Delphi Method
Work shop: Workshop
Role-play: Role Playing (Socio – Drama)
Conference: Conferences and Seminars
Methods of Communication - Mass Approach: Methods of Communication - Mass Approach
Flannel graph: Flannel graph
Flip chart: Flip – charts