Channels of Communication

1. Interpersonal communication

Face –to – face
- Being direct, it is more persuasive and effective than any other form of communication
- Particularly important in influencing the decisions of the undecided
- Superior to mass media for motivational effect
- When the message is relayed via mass media,
It is picked up by interpersonal networks
The message is then subject to debate and discussion in these networks and gradually forms opinions and influence decisions

2. Mass media

TV, radio, printed media, etc.
- Advantage of reaching a larger population in short time
- Disadvantage:
One way channel of communication
Feedback mechanisms not present
Being impersonal media, usually not effective in changing behavior

3. Traditional or folk media

Informal gatherings or religious meetings etc.
- Every community has its own traditional folk media
- Examples Nautanki in UP, Burrakatha in AP and Harikatha in western India
- These channel are close to cultural values of the rural population
- Health messages may be communicated through these channels

Reference:
Park’s Textbook of Preventive and Social Medicine, 23rd ed

Channels of communication: Channels of Communication
Barriers of communication: Barriers of Communication
Types of communication: Types of Communication
Methods of communication: Methods of communication
Methods of communication -Individual level approach: Individual Level Approach (methods of communication)
Methods of communication- lecture (chalk and talk): Methods of communication: Chalk and Talk (Lecture)
Methods of communication- demonstration: Demonstrations
Group Discussion: Group Discussion
Panel Discussion: Panel Discussion
Delphi method: Delphi Method
Work shop: Workshop
Role-play: Role Playing (Socio – Drama)
Conference: Conferences and Seminars
Methods of Communication - Mass Approach: Methods of Communication - Mass Approach