1. Interpersonal communication
– Face –to – face
– Being direct, it is more persuasive and effective than any other form of communication
– Particularly important in influencing the decisions of the undecided
– Superior to mass media for motivational effect
– When the message is relayed via mass media,
• It is picked up by interpersonal networks
• The message is then subject to debate and discussion in these networks and gradually forms opinions and influence decisions
2. Mass media
– TV, radio, printed media, etc.
– Advantage of reaching a larger population in short time
– Disadvantage:
• One way channel of communication
• Feedback mechanisms not present
• Being impersonal media, usually not effective in changing behavior
3. Traditional or folk media
– Informal gatherings or religious meetings etc.
– Every community has its own traditional folk media
– Examples Nautanki in UP, Burrakatha in AP and Harikatha in western India
– These channel are close to cultural values of the rural population
– Health messages may be communicated through these channels
Reference:
Park’s Textbook of Preventive and Social Medicine, 23rd ed
Channels of communication: http://www.ihatepsm.com/blog/channels-communication
Barriers of communication: http://www.ihatepsm.com/blog/barriers-communication
Types of communication: http://www.ihatepsm.com/blog/types-communication
Methods of communication: http://www.ihatepsm.com/blog/methods-communication
Methods of communication - Individual level approach: http://www.ihatepsm.com/blog/individual-level-approach-methods-communica...
Methods of communication- lecture (chalk and talk): http://www.ihatepsm.com/blog/methods-communication-chalk-and-talk-lectur...
Methods of communication- demonstration: http://www.ihatepsm.com/blog/demonstrations
Group Discussion: http://www.ihatepsm.com/blog/group-discussion
Panel Discussion: http://www.ihatepsm.com/blog/panel-discussion
Delphi method: http://www.ihatepsm.com/blog/delphi-method
Work shop: http://www.ihatepsm.com/blog/workshop
Role-play: http://www.ihatepsm.com/blog/role-playing-socio-%E2%80%93-drama
Conference: http://www.ihatepsm.com/blog/conferences-and-seminars
Methods of Communication - Mass Approach: http://www.ihatepsm.com/blog/methods-communication-mass-approach
Flannel graph: http://www.ihatepsm.com/blog/flannel-graph
Flip chart: http://www.ihatepsm.com/blog/flip-%E2%80%93-charts